Why should there be at most three colors in a logo?

Colors have a meaning. They’re not directly involved in symbolism but rather help explain the emotions they evoke. Blue stands for trust, Silver for reliability, red for passion and danger, yellow for life, and orange for fun. Shell’s logo has at least two to three colors, such as an orange shell with a red and black boundary line. Toyota stuck to silver to ensure it is perceived as a trustworthy automotive brand, and the same goes for luxury automaker Rolls-Royce. A professional logo design company understands the psychology of colors and how to use them strategically to create impactful brand identities that resonate with the target audience.