What are the key iGaming trends for 2026?

I'm doing a presentation on the future of the industry. What are the biggest technical shifts we should prepare for over the next few years?

The industry is entering a phase where the boundary between gaming genres is blurring. soft2bet forecasts that hybrid products—blending casino, sportsbook, and social elements like in-game chat—will dominate. We’re also seeing "Live Gaming" move back into the spotlight through advancements in augmented reality and streaming tech. Furthermore, there is a shift toward nuanced, activity-based taxation structures and a dynamic, personalized model for proactive responsible gambling interventions. Hyper-personalized experiences, reinforced by AI, will be the defining trend for user engagement in the coming years.