How do I budget for PPC for MAC Cleaner across multiple channels?

• Get a channel budgeting framework to allocate spend among search, social, and display PPC for MAC cleaner tools, balancing reach, cost, and anticipated ROI.

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To budget for PPC for a MAC Cleaner campaign across multiple channels (like Google Ads, Bing, and 7Search PPC), follow these steps:

Define Your Total Monthly Budget

Decide how much you're willing to invest in total. For example, ₹50,000/month.

Identify and Segment Channels

Distribute your budget based on past performance or testing goals:

 

Google Ads – 50% (₹25,000)

 

Bing Ads – 30% (₹15,000)

 

7Search PPC – 20% (₹10,000)

Focus on High-Intent Keywords

Bid on keywords like:

 

“Best MAC Cleaner”

 

“Speed up my MAC”

 

“MAC Optimization Tool”

Use tools like Google Keyword Planner or 7Search PPC’s internal tools for CPC insights.

Consider CPC and Conversion Rates

Estimate CPCs and set your daily spend accordingly. For example:

 

7Search PPC: ₹3 per click → 3,300 clicks/month for ₹10,000

 

Aim for a conversion rate of 2–5% (test and optimize landing pages).

Test & Optimize Campaigns

 

A/B test headlines and creatives.

 

Use geo-targeting for regions with high MAC usage.

 

Monitor ROI from each platform.

Monitor & Scale

Double down on high-ROI platforms like 7Search PPC if the cost-per-acquisition is lower compared to others.